Web Developement

Developing a website with the correct protocols, platforms, and critical SEO enabling practices in mind, saves time and money later when a complete rebuild is not required to achieve retail or corporate objectives. It is paramount to develop websites with expandability and interoperability in the forefront of design reasoning.

Utilizing responsive design for mobile phones and tablets is logically mandatory as more people view a company’s site on mobile devices than desktops and laptops these days. One must be cognizant of the need to keep up on website administration with updates to plugins and versions so that features keep on adding value and not error messages.

Creating sites that are user-friendly, effective, and appealing through digital retouching and image editing is crucial as well. UX design focuses on the user or customer experience, this is also an essential site characteristic. Ensuring UI, the user interface aspect of a site, is straightforward and intuitive in navigational elements and GUIs or graphic user interfaces is just as critical.

Last but certainly not least, the importance of the language within the English language, we call it Salespeak, cannot be underrated. Eloquently conveying your brand’s story and illustrating your brand’s unique selling proposition or what is it that makes your business better than the competition is all within the nomenclature of selling. Creating effective calls to action is another critical aspect of the Salespeak employed on what is the most valuable document any company or corporation will ever have in this day and age.

Social Media Management

Team up with a company that understands the importance of keeping the “social” in social media, keeping it relevant for your target audience.
netProphet helps you connect with your prospects in the places where they gather online.

While the initial cost of entry might be low, time and resources can easily be wasted if there is no effective strategy in place. We will help you identify the key areas of focus and help implement a plan that works for you.

Online Reputation Management

What is the online community saying about your brand? It’s becoming more and more crucial to keep tabs on this and to engage in that conversation. The web has the power to multiply and amplify the news, be it good or bad. Negative comments that are not heard or responded to often have a negative impact on your brand. Luckily this type of thing can be managed and sometimes turned into a powerful opportunity to reinforce the brand messages you want people to remember.

Facebook and Twitter Linked in Set Up

Anyone can set up their own social media accounts, but when it comes to having a distinctive look that matches the rest of your branding, it pays to have the job handled professionally.

Ongoing Maintenance

There’s much more to having a successful social media campaign than meets the eye. It’s like tending a garden you must encourage growth but also maintain it properly.

SEO (Search Engine Optimization)

It has become harder to ignore the 800 lb. gorilla in search. Google is that gorilla and doesn’t share its search volume data, but it’s estimated Google performs over 63,000 searches every second, which converts to 5.6 billion searches/day and approximately 2 trillion searches/year globally. Most people utilize Google’s search engine between three & four times/day. Google now commands over 92% of the search engine market globally.

netProphet innovated the popular no risk, pro-rated keywords business model with dozens of clients. Guaranteeing organic placement on the first page of Google’s results pages before accepting payment has set us apart from other SEO companies. netProphet’s success has always been driven by referrals from happy clients to prospective clients.

Imagine if your business or organization could become a result on a relevant first page! Harness the 800 lb gorilla to promote your company or organization, engage netProphet Internet Marketing Ottawa!

SEM (Search Engine Marketing)

By far the most profitable of Google’s endeavours is AdWords, which is basically selling text ads around the results of the search engine. 1 in 7 clicks on the search results pages is on an ad, the other 6 clicks are on results. Adwords is the predominant form of SEM but there are many forms.

One can run text ads, display banners and/or video ads on YouTube, Facebook, Instagram or any of millions of sites and blogs across the Internet.

Utilizing the same data that Google gathers from the trillions of searches made on their search portal, aggregated lists of interested party’s create targeting that is laser sharp. Google usually knows more about one’s needs, desires, and fears than one’s family members do.

Actually, they know what each individual computer’s owner is interested in or fearful of. One can search for something on Google and then see pertinent ads within minutes on 93% of the world’s commercialized sites, whether the content being read or watched is related to the search they did or not, print advertising can’t do that and neither can television advertising. Incredible granularity and targeting that print and television cannot compete with, in-market audiences only, no guesswork!

Branding & Graphic Design

To promote a brand is to tell a story. We help our clients discover and reinforce their unique brand story. Customers experience your brand through various touch points. Our primary focus is to identify and examine each touch point with a view to enhancing the overall brand experience. Graphic design is an integral touch point in your brand’s story. The art and science of conveying specific messages or concepts to people in a visually cohesive way is very important to the perception of your brand. Graphic designers are creative problem solvers, and as such, their first task is to research and understand the exact requirements of each project before any of the creative work starts.

The main building blocks of graphic design are typography, colour theory and visual composition. In addition to these visual skills, graphic designers are also expected to have advanced computer skills as well as a solid understanding of the printing process. This knowledge comes from both training and experience, and therefore working with seasoned graphic designers can really add value.

Examples of graphic design projects we handle include corporate identity and branding, info graphics, presentation graphics, stationery design, publication design, brochures, tradeshow graphics, packaging, posters, CD design.

The primary task of a graphic designer is to cut through the clutter and find a concise and elegant way to convey a message or emotion. A brand’s personality is revealed as soon as someone interacts with it. First impressions are lasting impressions. Consistency and attention to details are the key factors that make for successful graphic design.

Great graphic design strikes a balance between perception and reality and identifying the areas in which they overlap. A strong brand will always reveal its true essence.

Photography & Videography

Web videos have become more important than ever since bandwidth and download speeds are so powerful and fast in the last couple of years. Facebook’s own stats have determined that one’s post is 82% more likely to be shared if it is a video post.

Pictures have constantly been compared to 1000 words of text and video is obviously even more capable of conveying information.

Videography can be utilized in YouTube ads and channels, podcasts, corporate web videos and explaining complex deals, ideas and explanations on a site.

Photography, often taken during a videography session can give marketing campaigns an asset that can be utilized again and again in everything from site development to social media channel design and videos to display ads.